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DIY WEBSITES VS. PROFESSIONAL WEBSITE DESIGN: WHICH IS BEST FOR YOU?

Years ago when the internet was relatively new, hiring a professional web designer to create a website for your…

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WHAT IS DIFFERENTIAL ADVANTAGE AND WHY IS IT IMPORTANT FOR YOUR BUSINESS?

When companies look to expand their customer or client base, one of the first things they analyze is their…

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7 QUESTIONS TO ASK WHEN PLANNING A SOCIAL MEDIA STRATEGY

A surprising number of businesses still view social media as “fluff” and tangential to their overall marketing strategy, but…

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6 EASY STEPS TO PLAN A SEASONAL MARKETING CAMPAIGN

You might think retailers are the only companies that can benefit from seasonal marketing campaigns, but seasonal events and…

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TOP 5 MARKETING TRENDS OF 2017

New Year’s is only a couple short months away, which means it’s time to take stock of 2016 and…

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8 BLOGGING MISTAKES TO AVOID

Blogging is an excellent way to deliver value to potential customers and establish yourself as an authority in your…

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6 REASONS YOU MIGHT NEED A CONTENT AUDIT

If your company has invested heavily in content marketing, you’re already aware of its goal: building awareness and nurturing…

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WHAT TO CONSIDER BEFORE INVESTING IN A WEBSITE DESIGN OR REDESIGN

Businesses grow and trends change, so it’s essential for websites to evolve. But website design or redesign isn’t as…

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7 SOCIAL MEDIA MARKETING TIPS FROM THE PROS

There about as many social media strategy guides available online as there are social media users—at least it seems…

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SHOULD YOU HIRE A PROFESSIONAL TO DESIGN YOUR WEBSITE?

Imagine you’re renovating your home: updated kitchen and bathrooms, new carpet, fresh paint and interior décor, the works. You…

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