Digital Marketing Insights | #ARM Worldwide Blog

Roadmap to Omnichannel Marketing


Roadmap to Omnichannel Marketing

As technology evolves with each passing day, it becomes more and more integrated into our daily lives. With each innovation that takes place in technology, the lines between our online and real lives become increasingly blurred.  Needless to say, this has led to a significant change in the way we consume content. Today, we are

Driving digital transformation 2020


Driving digital transformation 2020

The year 2020 has brought along a fresh wave of changes across a diverse range of spectrums of our lifestyle, be it the way we work, how we communicate, how we shop, or even how we consume entertainment.? The influence and impact of the pandemic on these basic elements of our lives have been under

Content and Creative Chemistry


Content and Creative Chemistry

Content and Creative Chemistry Understand the change in consumer behaviour & build engaging content to create a community of like-minded people.  Creators, culture & content Talk about what matters to the consumers through relevant content. Stand up for a cause that’s integral to the brand’s purpose. Build on ideas that energize social communities & bring

This Week #InDigital 26th Jun – 3rd Jul


This Week #InDigital 26th Jun – 3rd Jul

The rise of audio storytelling Data shows that Indians are spending 21.5 hours every week consuming audio content, against the global average of 17.8 hours. Think stats India is the world’s third-largest podcast listening market. By 2023 the number of listeners will rise to 17.61 crores. India’s music, radio and podcasts market could hit up

This Week #InDigital 19th Jun – 26th Jun


This Week #InDigital 19th Jun – 26th Jun

Connecting with content Striking the content chord Leverage content marketing to gain brand recognition & position as an industry leader. Capture the audience’s attention & reinforce a positive brand impression. Build a strong brand voice that is easily recognisable to the customers and helps to differentiate from competitors. The 3 Cs of Content Marketing Content

Trends to track – 2020


Trends to track – 2020

Trends to track, 2020 Global statistical overview 122% is the average return on investment from email marketing. 72% of marketers improve their engagement through content marketing. 64% of Internet users are more likely to purchase a product online after watching a video. 49% boost in business ROI with Dynamic video retargeting. Mind blowing facts The

The Role of Digital For SME’s


The Role of Digital For SME’s

Digital for SMEs Fact: India’s Micro, Small, and Medium Enterprises (MSMEs) base is the largest in the world after China.  New Mantra for SMEs Post-COVID, businesses have to think of innovative models of getting close to the customer, which could be achieved best with digital marketing, data analytics & CRM tools. SMEs should focus on implementing

Social Media Consumption & SEO Marketing – Key points of Focus


Social Media Consumption & SEO Marketing – Key points of Focus

Leading the e-way The Show Must Go On(line) Social media consumption has increased by 33% & digital content consumption by 40%. Brands should optimise their marketing approach & leverage soft-data in the lockdown period. Optimise digital channels & abilities to reach existing & new customers while maintaining the recall. Adapt to a new face for

Digital Transformation Through E-Commerce


Digital Transformation Through E-Commerce

  Transforming e-commerce E-Insights  It is imperative for companies to double-down on digital transformation & focus on new customer experiences. India’s internet user base exceeds 450 million & approximately 70 million have an online experience, which makes them comfortable with engaging in e-commerce. E-commerce market size is predicted to surpass 200 billion USD by 2022.

How AI Revolution Will Transform Digital Experiences


How AI Revolution Will Transform Digital Experiences

AI revolution in digital space The age of AI  By 2023, 40% of infrastructure & operation teams will use AI-augmented automation, resulting in higher productivity with greater agility & scalability. Usage of the chatbot to grow at a CAGR of 29.7% probing bots as the future of customer support.  In the past two years, there

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