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About the Project

The Meal Prep Co is a San Diego based nutritional consultant and meal prep firm who approached AGW with the task of updating their “early 2000s feeling” website to something more modern and loaded with the features they needed to service their growing client pool. Specific requests were responsiveness, on-site SEO, competitive user experience (UX), scheduling and payment gateways, live customer service chat application, as well as a fully loaded eCommerce platform.

Visit the Meal Prep Co at themealprepco.com

Branding, Identity, Web Design, UX / UI

The Brief

A Healthy Plan

The Meal Prep Co had been around for several years prior to coming to AGW Group and were looking to take the next step in the growth of the business.

Owners of The Meal Prep Co wanted to improve the look of their website to a more professional layout that was more representative of what the brand had become. Because the website also acts as the firm’s main source of lead generation and customer acquisition, owners requested imagery that’s relatable to target demographics while at the same time giving

the impression of a clean, professional environment. Consultation booking capabilities needed to be implemented and onboarding documentation was required to be automated in the process. SEO was extremely important as the space is highly competitive.

Final Result

Before and After

From its launch, the Meal Prep Co’s new website received rave reviews among its target audience. The layout is responsive, modern, and user friendly, the content is relevant, the services are clearly defined, and the booking system is simplified.

The backend features integrated CRM, booking, and payment systems. The combination of front end aesthetics, user friendliness, and backend admin efficiencies has made the firm’s website a leading aspect in brand growth and recognition in the healthy eating market.

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